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This put me in mind of a recent New Yorker article by the anthropologist Manvir Singh. The article is about the efforts of linguists and folklorists to reconstruct the Proto-Indo-European mythology which links folk tales and gods from India to Ireland. The serpent-slaying storm god, the Sky Father, the Divine Twins: these figures mutated and multiplied across cultures but retained their essential forms.
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逸仙电商只看到了欧莱雅集团化的结果，却忽视了背后百年沉淀的研发、供应链、品牌运营、渠道管理与组织能力。对于一家靠流量彩妆起家的新消费公司而言，贸然收购多个国际品牌，本身就是一场高风险的冒险。
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